Author Archive | Rebecca Craven

marketing keeps changing

From apprentices to retirement

Welcoming tomorrow’s marketing professionals. This week has been a really diverse one for me; starting with training a new cohort of Marketing apprentices and finishing with a retirement party for a former colleague I worked with at the start of my career. Today’s marketing professionals are starting out with the digital world being at the […]

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how has marketing changed

How Marketing has changed in fifteen years

Marketing is a fabulous career and one I’m really glad I’m part of.  For over fifteen years it’s given me some wonderful opportunities and such variety. Why else would I have been buying thongs on Wakefield market, chaperoning Jack Sparrow, or working on a photo shoot for Cosmopolitan magazine? Yes I’ve had some brilliant adventures […]

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promote your community event

Easy ways to promote your community event

  I’m currently involved with planning a number of local events and I really enjoy working in a volunteer team to create something fun, informal and which brings people together.  I organise a scarecrow festival in the village where I live and actually relish the challenge of marketing on a really tight shoestring. Here are […]

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social media skills

Skills for a top social media manager

What skills will help you create great social media channels for your business? Social media undoubtedly offers some invaluable opportunities for small businesses: but what skills do you need to do it well? Large companies have dedicated teams of staff to look after their tweets and YouTube videos. Social Media Marketing is still a fairly […]

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