Ideas for adding your teenagers to the marketing team

marketing skills for teenagersA young person with the right skills and experience is already a step ahead: could you help each other?

This week Kids in Museums encouraged museums to have a ‘Teen Takeover Day’ on 20th August.  This is in addition to their ‘Kids Takeover Day’ later in the year where children do the jobs which grown-ups usually do and hopefully get new people curious about visiting.

A ‘Teen Takeover Day’ could be planned for all sorts of businesses and in fact the school holidays could be a perfect time to try this.

Do you run a family business where you’re juggling fulfilling orders, providing good customer services and liaising with suppliers, alongside keeping youngsters occupied and not spending too much money?

Here are my ideas for how your kids or teenagers could get involved with your marketing, whilst also picking up some useful skills.

Photo challenge: ask them to boost your image library by taking some shots on their phone or tablet which you can use in blogs and social media.  They should think creatively and not just shoot the obvious.  Maybe they can find interesting patterns which would work as background-they could then use a computer or app to add a statistic, promotion, or a quote.

They could also present their final images as a slideshow, explaining the reasons for their choices.  This would work on a number of skills and they may also be willing to role-play being a photographer pitching to a potential client!

Running a survey: when is the last time you asked your customers what they think about your business?  Survey Monkey is a simple tool to use and you could give them a brief about what you’d like to find out, then ask them to design it for you and to interpret the results afterwards.

Social media support: there can be assumptions made that because young people use social media frequently, that they ‘get it’ and therefore could help run this for the family business.  I’m sure many of you would be nervous in doing so though and quite rightly: you’ll need to consider what they will need help to understand.  For example they’ll need to use appropriate language and to understand the boundaries we create between the professional and personal.

There are ways to minimise the risk though: set them a project and get them to present their ideas beforehand, ahead of anything being published online.  For instance, do you want some new ideas for Christmas, local events, or launching a new service?  By setting some targets, they’ll understand their role in the outcome and have more satisfaction.

Here are some ideas about useful skills for social media.

Start small, but make it meaningful.  There are lots of ways that both parties can benefit from running the joint project together.

Have you tried anything similar? I’d love you to share what has worked for you in your business.  Enjoy the rest of the summer holidays!


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